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hearing aids cognitive memory loss audiologyYour hearing is one of your most valuable assets. It connects you to your friends, family, and the world around you. What you may not realize already, however, is the degree to which hearing takes place in your brain, not your ears! In fact, because your brain is different from everyone else's, you hear differently than other people around you. Our 5-star-rated St. George, UT, audiologist is here to discuss the fascinating ways that your brain helps you to hear... and the ways that BrainHearing™ technology has brought hearing aid treatment to an entirely new level.

What Does Your Brain Have to Do with Hearing? Our St. George, UT, Audiologist Explains

Think of your ears as microphones that pick up sound. Once those sounds enter your ears, your brain has to decode and figure out what the sounds mean. Without your brain, you wouldn't be able to process, enjoy, or comprehend anything that you hear.

According to our St. George audiologist, your brain does something else amazing with the sound received by your ears. To demonstrate this, try reading the following verse...

Roses are red
Violets are _____
Sugar is sweet
And so are you!

Did your brain figure out that the blank in that verse is supposed to say "blue"? It does the same thing when you are listening to someone speak in a noisy room. Sometimes, your ears might not catch sound completely. When this happens, your brain works to fill in the gaps to create meaning.

Avoid the Danger of Cognitive Overload

Unfortunately, when you suffer from hearing loss, your brain must go into overdrive to fill in numerous sound gaps all the time. After a while, this can take its toll. You may end up feeling tired, and social gatherings can start to feel like work instead of fun. Your memory can suffer, as well, since your brain can only work so hard at so many things at once.

What Is BrainHearing™? Our St. George, UT, Audiologist Explains

According to our expert audiologist in St. George, BrainHearing™ is part of the broader NeuroTechnology™ field of audiology (science of hearing), and as the name suggests, this technology works in harmony with your brain. It automatically adjusts and optimizes sound to match your unique hearing profile and personal sound preferences. The result is a more natural hearing experience that’s customized exclusively for you.

When your hearing aid incorporates BrainHearing™ technology, your brain doesn't have to work as hard to filter out unwanted background noise to create meaning from sound. The result is greater enjoyment and more energy to listen to your friends and family!

Our St. George audiologist is also happy to share that BrainHearing™ technology is now available in Oticon’s Alta hearing devices! Because Alta features Oticon’s fastest sound processor ever, this allows you to hear more clearly, and understand even soft speech better.

Schedule Your FREE Hearing Assessment with Our 5-Star-Rated St. George, UT, Audiologist Today

Intermountain Audiology can provide you with a completely free, no-obligation, real-world hearing assessment and treatment consultation, during which our St. George audiologist will be happy to answer all your questions about BrainHearing™ and other hearing rehabilitation technologies. Click here or call 435.688.2456 to request your complimentary appointment today!


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